Director of Digital Marketing

About the role

TTwelve is seeking a Director of Digital Marketing to develop and lead the company’s digital marketing, content, search, acquisition, and distribution strategy.

The objective is to make TTwelve discoverable and credible wherever multifamily owners and investment professionals research property performance, operating intelligence, and management accountability.

This role combines strategy, analytical rigor, brand judgment, and execution. The Director of Digital Marketing will own the systems that connect TTwelve’s research, content, website, search visibility, social distribution, paid acquisition, and commercial pipeline.

Responsibilities

• Develop and own TTwelve’s digital marketing strategy.
• Build organic search visibility around multifamily ownership, operations, asset performance, and management accountability.
• Develop content programs spanning research, articles, market commentary, thought leadership, and educational material.
• Manage paid search and other targeted acquisition programs where appropriate.
• Develop landing pages, conversion paths, campaign architecture, and testing programs.
• Own website analytics, attribution, conversion measurement, and marketing reporting.
• Establish and manage editorial and distribution calendars.
• Manage and develop the Social Media function.
• Coordinate closely with Business Development on demand generation and account-focused campaigns.
• Identify relevant industry publications, partnerships, newsletters, events, and distribution channels.
• Continuously test messaging, channels, creative, acquisition economics, and conversion.
• Maintain TTwelve’s institutional brand standards across all digital channels.
• Develop agencies, contractors, technology, and internal resources needed to scale the function.

Qualifications

• Significant experience in digital marketing, demand generation, growth marketing, content marketing, or related disciplines.
• Strong knowledge of SEO, paid search, analytics, attribution, conversion optimization, and content distribution.
• Demonstrated experience marketing to sophisticated B2B audiences.
• Strong writing, editorial, and brand judgment.
• Strong quantitative orientation and comfort working directly with performance data.
• Ability to move effectively between strategy and execution.
• Strong project-management and organizational skills.
• Experience managing employees, agencies, contractors, or multidisciplinary contributors.

Relevant experience

Experience in commercial real estate, financial services, investment management, information services, professional services, or enterprise technology is particularly useful.

Success in this role

Success will be measured by qualified organic traffic, search visibility, marketing-sourced opportunities, conversion performance, acquisition efficiency, content authority, direct and branded demand, and the overall quality and consistency of TTwelve’s digital presence.

About TTwelve

TTwelve provides operating intelligence for multifamily ownership. We combine real estate operating knowledge, proprietary data, analytics, and technology to help owners understand where their properties are heading, identify issues earlier, and improve management accountability.

Working at TTwelve

TTwelve is based in Los Angeles and operates as a remote organization. We give people the flexibility to work where they are most effective while maintaining clear expectations around communication, accountability, and quality.

Benefits

TTwelve offers paid vacation and parental leave so employees have the time and flexibility to take care of themselves and their families. We believe strong performance should be recognized, with performance-based bonuses and a technology allowance to support effective work. Our benefits package also includes PPO medical coverage, along with dental and vision benefits.

What we value

We want smart, grounded people who take the work seriously without taking themselves too seriously. We value trust, candor, accountability, strong judgment, curiosity, and genuine respect for the people we work with.

Equal opportunity

TTwelve is an equal opportunity employer. Employment decisions are based on qualifications, merit, and business needs without regard to characteristics protected by applicable law.